Smart Selling: Integrating AI with Branding, Marketing & Social Media
Meet the guest speakers...
Dr Karen Sutherland, Senior Lecturer at UniSC
Dr. Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, Australia, and a Certified AI Consultant.
As Co-Founder of Dharana Digital Marketing Agency, Dr Karen specialises in using AI for strategic marketing and communication. Dr. Karen has a strong track record of guiding organisations in leveraging AI to enhance efficiency and reduce costs. Locally she has provided AI guidance to Eumundi Markets, Noosa Council and Empire Art Photography.
Her accolades include the 2023 Book Excellence Award in Public Relations and multiple Stevie Awards in 2022. She has designed and delivered training and workshops globally for over a decade across various sectors like health, small business, and education. Her research spans B2B relationships, social media practice, and pedagogy. Dr. Karen authored the widely downloaded 'Strategic Social Media Management – Theory and Practice' published by Palgrave Macmillan, and she is currently writing her next book, 'AI for Strategic Communication,' due for 2025 release. Dr. Karen has featured in top-tier journals and media including The Wall Street Journal and ABC News Breakfast.
Key workshop takeaways;
- AI in Social Media, Sales & Marketing
- How it can assist you to save time
- Dos & Don'ts - Tips & Tricks
- AI Programs available
Jaya McIntyre, Empire Art Photography
Jaya McIntyre, an award-winning photographer, has dedicated her career to empowering women to help them feel comfortable behind the lens. With nearly three decades of experience, she has earned a stellar reputation as a professional, creative, and talented photographer. Jaya is the driving force behind Women Inspired and Empire Art Photography, a renowned portrait and personal branding studio based on the Sunshine Coast.
Beyond her photography skills, Jaya is an advocate for the creative industries and small business owners. She strongly believes in recognizing and appreciating the expertise of masters of their craft. Her passion and dedication to her work are evident in her caring and focused approach.
Key workshop takeaways;
- Importance of images & visuals by professionals
- Personal & Business branding
- Importance of selling authentically
Jaymee Morrison, General Manager of TOWN
General Manager Jaymee Morrison oversees the daily operations and strategic direction of TOWN, effectively managing resources, finances, and leading the team. In alignment with TOWN’s commitment to exceptional service and results, Jaymee plays a crucial role in driving performance and establishing a legacy brand.
An award-winning businesswoman, Jaymee brings a wealth of experience from the financial services and real estate sector. With over a decade at Youi’s head office on the Sunshine Coast, Jaymee excelled in senior management roles, leading teams of up to 130 personnel. Her tenure at Youi was marked by significant professional development and notable achievements, including leading a major department and actively participating in the Diversity Committee, where she spearheaded initiatives on Gender Diversity and Family and Domestic Violence.
Jaymee has over 15 years’ experience in sales, beginning as a top sales performer and advancing to lead large teams. Her success stems from a deep understanding of the sales process, which enables her to craft high-impact strategies and drive significant revenue growth, consistently exceeding targets.
Beyond her professional accomplishments, Jaymee is deeply committed to community involvement. She actively supports local charities and serves on the executive of the Sunshine Coast Business Women’s Network (SCBWN).
Key workshop takeaways;
- Leading successful sales teams
Simone Bell, Sales Director at Mix FM
Simone Bell has an extensive background in media, with a career spanning both print and radio. As the Sales Director for Sea FM and Mix FM—both leading stations in their respective markets—Simone has been instrumental in driving success. Sea FM dominates the under-40 demographic, while Mix FM leads the 10+ audience. Simone is a leader who prioritizes empowering others, believing that true leadership is measured by how great you can make those around you.
Key workshop takeaways;
- Managing & setting sales targets & sales funnels
- How to train and overcome fear of selling
